If your content lacks SEO, it may be lost somewhere on page 20 or 30 of the search results, and we all are aware that traffic on those pages is not so satisfactory. Similarly, your first-page ranking can only do good if your content is engaging. That is why SEO and quality content are both essential for each other.
Many people believe that search engine- optimized content can’t be user-friendly. While in reality, it is a misapprehension as well-optimized, high-quality content increases the chances of your content ranking higher in search results.
To help you improve the ranking of your content in search engines, here are the top 10 tips for creating high-quality SEO content in 2020.
- Identify Your Target Audience
The concept of identifying the target audience is nothing unknown. It often an overlooked fact when it comes to content creation.
To generate content that speaks to your target audience, you need a comprehensive understanding of who your audience is? What do they expect, and what they are looking for on the internet. This will not only help your keyword research but also help you create content that is appealing to your audience.
- Do a Keyword Research
Before you start creating content for your audience, do thorough keyword research.
If you want your content to dominate the search results and rank better on the search results, you’ll just have to find out which words your audience use for their search. Your keywords provide you the topics to generate content about and the words you should be using in your text.
- Develop a Structure for Your Content
Start your SEO-Friendly content by creating a clear structure.
Your posts should include an introduction that gives your audience a reflection of what your blog post is actually about. The next thing your content requires is a body that delivers the main message or subject.
The last thing your post should be having is a conclusion which summarizes the important aspects of your post.
Divide your content into these three sections. After you get a sort of summary of your post, you can begin with real writing.
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- Use paragraphs
Everyone uses paragraphs for their content, but not everyone uses them well. You don’t have to use a new line to start each new sentence to make your post look nice. A new paragraph should start with a logical reason behind it. Each paragraph should be unique in its subject.
Keep a sketch of the idea of each paragraph you are generating, in your mind. Your main subject needs to be summarized in just one sentence. If more sentences are required, you should use more paragraphs.
- Use Headings
Headings build the structure of your whole page, so you should be using them.
They’re not only essential for the readability of your post but SEO as well. Headings also help the search engines to get hold of the main subject of a long post. Therefore, they help improve the ranking as well as the quality of your content.
If you want to increase the traffic on your page, use subheadings to help people get a clear understanding of the structure of your articles.
You can also use keywords in some of the subheadings, but not in all of them, as it will make your post seem messy and unnatural. This eventually makes your audience lose interest and will put people off reading further.
- Incorporate images
Visuals help your content engage the audience, so add images to your posts.
Popping your blog post with images can make a big impression. If you have a Pinterest account, Along with promoting your content across your other social media channels, you can pin your blog posts with images. This will ultimately lead to additional traffic to your website and result in increased viewership.
- Optimize the length of your blog post
Make sure your blog posts contain a minimum length of 300 words.
Long articles manage to get better ranking on search engines. However, if your article is too long and does not contain readability, it might make the audience lose interest.
You should only be generating long posts if you are an expert in writing. Research how long your article should be and don’t miss using your keyphrase in natural ways in your content.
- Optimize your meta description
The meta-description summarizes your content. It is the summary that Google uses to show under the title of your post in the search results. It is necessary to make it eye-catching and informative to inspire readers to click your blog post.
The meta-description should be a description of the subject of your article and should include your target keywords. You should keep its length between 155-160 characters.
- Add natural link building
Whenever you generate a new post, include some words, figures, or points that could benefit from further explanation.
This means try adding internal and external links to your blog post. Links help your audience gain in-depth knowledge while staying focused on the main subject.
Internal linking is a nominal way to help search engines understand the significance of your content and make your audience spend more time on your page. Linking out to reliable external resources helps in building viewer trust and make user experience get better.
There are no defined limits to the number of links you can use. Just be sure to add links that are useful to the reader.
- Use SEO analysis Tools
If you want to generate readable and SEO-friendly content, you can’t do it without SEO analysis tools.
Powerful SEO tools help you choose relevant keywords for your content, construct and submit a sitemap, ensure your mobile optimization, help analyze your link profile, identify and refute bad links, etc.
Proofread your article before publishing it to the web. Make sure does not contain any spelling, grammar, and punctuation errors. Check the readability of your content before pushing it to the web.
It needs some time and effort to learn how to create high-quality SEO-friendly content for your site but eventually, it will prove to be extremely valuable.
Practice these tips to create SEO friendly content and benefit yourself from your copywriting skills. These tips will make sure that quality content engages the audience, gains more shares, links, and increased visitors.
About the author:
The author of this article is an experienced freelance writer, blogger, SEO specialist, and Six Sigma specialist. He can be contacted at firstname.lastname@example.org
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