A domain name is much more than just a website address. It represents your brand and shapes people’s perceptions of your business.
When done right, domain branding can establish trust from potential customers. On the other hand, a poorly structured domain can negatively affect the first impression, which could lead to you losing visitors.
If you’ve been wondering how domain branding can help build trust online, this article will answer your question. Here are six tips to help you create a credible and trustworthy domain name for your online business.
Use a Domain Name that Reflects Your Business
Choosing a domain name that reflects your business helps build trust because it shows your business is legitimate and professional.
Most of the time, it’s best to go with the same name as your brand. However, if it is taken, you can try another name with a similar message.
Examples of businesses with the same domain name as their brand include Apple, Honda, and Samsung.
When choosing a domain name, keep it short and free from numbers and special characters, so it’s memorable and easy to pronounce.
After brainstorming some domain name ideas, check the availability with a domain name tool. You can see the available domain name extension options, such as .com, .in, or .tech, and purchase it right away.
Highlight Your Expertise
Not only should the domain name reflect your business, but it should also highlight your expertise. One way to do that is to use a relevant domain name extension.
Domain name extensions are also known as top-level domains (TLDs). They are the part at the end of your domain name structure. Popular TLDs include .com, .net, and .org.
Each TLD delivers a unique value. For instance, the .org extension is commonly used for organizational or educational websites, meanwhile .net is more suitable for a community platform like Behance.net.
Other TLD options include .tech, .film, .shop, and many more.
A relevant extension will build credibility and trust because it reflects authority in the industry. It also helps potential customers understand your business before visiting your website.
Emphasize Brand Values
First, understand the qualities of your brand. Do you want to appear casual and friendly, authoritative and well-established, or trendy and new?
Once you understand your brand’s values, reflect and emphasize them in your domain name through word choice.
For example, if your business offers digital marketing courses, you may want to appear authoritative and modern, so choose a relevant domain name that reflects that.
This practice is great for maintaining brand consistency throughout your business. It ensures your domain name matches your web design, as well as your brand’s communicative style and tone.
Add Domain Branding to Your Marketing Strategies
More than branding, a domain name also plays an important role in marketing strategy. If done right, a domain name can help you rank higher on search engine results pages (SERPs), which will increase traffic, and eventually, revenue.
To do that, use keywords in your domain name and make clear what your business has to offer. For example, if your business is a platform to look for apartments, you can go with huntapartments.com, findapartments.com, or lookforapartments.com, and so on.
Increase Sense of Security
A domain name decodes hard-to-remember IP addresses into readable names, and this creates a sense of security for visitors as it ensures the website is running and maintained.
Another critical aspect of security is using an SSL certificate on your domain. This is what creates the HTTPS in your URL, which stands for Hypertext Transfer Protocol Secure.
With an SSL certificate, the server-client communication becomes encrypted. This is crucial if you’re running an eCommerce website. Especially if you also deal with online payments that include sensitive data such as credit card numbers, passwords, and IDs.
Geographic domains, or geo-domains, are extensions that are specific to specific locations, such as cities, regions, or countries. Examples include .in for India, .fr for France, and .co.uk for the United Kingdom.
Geo-domains help local users find your website faster because search engines understand that the website is more relevant to a particular location.
Geographic domains are great if you have a global business and would like to localize into other languages and target specific regions across the world.
If you run a small business, this practice is also great for establishing a local presence and connection to a particular area.
For example, if you have a restaurant in New York City and the local people are searching for “[restaurant name] in New York,” search engines are more likely to return your page.
Since a domain name is an integral part of a website, you shouldn’t just pick any random name. Make sure it reflects your brand, highlights your expertise, and emphasizes your brand values.
Although brainstorming such names can be time-consuming, the list above should help you narrow down the options faster. Soon enough, you’ll find the domain name that not only suits your brand but also builds trust.
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